PIP Marketing, Signs, Print Sacramento

Signs, or signage, are so commonplace that their importance can be taken for granted. Most SMB know they need signage, but some think of them as merely a marker identifying the business. Learn how signage can be a solid integrated marketing strategy: https://bit.ly/3cL8XYZ

As you continue to expand your email marketing list as an integrated marketing tool, keep thinking about ways to segment subscribers into different groups with different needs, as a way to improve your marketing results. Learn more: https://bit.ly/306X76j

80% of shoppers say they’ve been lured into a store by digital signs. Don’t miss your opportunity to keep them there! Social signage lets you inform, engage, and entertain. It’s particularly useful in high-traffic areas where you have a captive audience.

Featured Snippets are a powerful SEO tool. Your company doesn’t have to be first in the industry, and you don’t have to pay any additional advertising feesand you can still make it to Position 0, a spot that takes up a significant amount of space on the SERP.

Using too many different fonts can make your email seem overly complicated or messy, lowering the readability. If you still want variety, pick fonts that have different weights and use different colors.

Integrated marketers are switching things up and using in-store experiences to drive traction on social media, particularly Instagram. That’s because Instagram has become a platform of discovery! Learn how to get your signage ready for its close-up: https://bit.ly/2VSGn0D #pipsac #sacramento

Most integrated marketers understand there’s a lot about direct mail that seems counterintuitive. Learn what techniques that have been around for 60 years, still work as well now as it did back in the day: https://bit.ly/2JCRpzY

We would like to wish everyone a safe and happy 4th of July weekend. Our stores will be closed on Friday, July 3rd 2020 to let our employees enjoy an extended weekend with their families. Thank you for your continued support, and we will see everyone on Monday, July 6th.

To solicit valuable customer reviews, try sending an automated reminder email five to seven days after purchase. One way you can ‘stack the deck’ in your favor is to identify your best customers and send them product surveys. #pipsacramento #pipsac

You may not have the billion-dollar marketing budget that Target has, but that shouldn’t stop integrated marketers from cribbing some of the big box store’s best ideas. Learn more: https://bit.ly/2Y8C8zq #pipsacramento #sacramento

Unless your business is fortunate enough to employ a full-time copywriter, that responsibility typically falls on you, the integrated marketer. But if that’s not your only responsibility, your creative well may be beginning to run dry. Learn more: https://bit.ly/2Qr1Wmg #pipsac #sacramento

Our production team is in full swing this morning making booklets.

Modular signage can be swiftly changed if an occupant or department moves within a building, a menu is updated, or a marketing promotion/advertisement is revised.